Gaby Martínez to Oversee Marketing for Sony Latin and Sony Latin America

Gaby Martínez to Oversee Marketing for Sony Latin and Sony Latin America

After announcing her departure from Warner Music Latina earlier this year, Gaby Martínez has been appointed senior vp of marketing for Sony Music Latin-Iberia.

In her new post, Martínez will oversee Sony’s integrated marketing programs throughout the Latin region. The company is home to a wealth of superstars, including Shakira, Ricky Martin, Marc Anthony, Maluma, Romeo Santos and Rauw Alejandro, among many others.

Martínez will continue to be based in Miami, reporting directing to Afo Verde, chairman of Sony Music Latin-Iberia.
“Gaby is an incredible marketing executive with a diehard passion for music and an amazing track record. With her unique experience, she will bring a wealth of value to the Sony Music family,” said Verde.

Martínez comes to Sony after working two decades in Warner Music, most recently as Warner Latina’s managing director. She stepped down from that post Jan. 31.

“I’m thrilled to join this team of executives that have made Sony No. 1 across the Latin music space in our region by breaking the boundaries and constantly creating unique opportunities for their incredibly talented stars,” said Martínez. “I hope my experience in the industry gives them all more support to continue to increase the successful path they are already on.”

Gaby Martínez to Oversee Marketing for Sony Latin and Sony Latin America After announcing her departure from Warner Music Latina earlier this year, Gaby Martínez has been appointed senior vp of marketing for Sony Music Latin-Iberia. In her new post, Martínez will oversee Sony’s integrated marketing programs throughout the Latin region. The company is home to…