Norteño Group Pesado Signs With Warner Music Latina

Norteño Group Pesado Signs With Warner Music Latina

Warner Music Latina has signed a record deal with norteño group Pesado, Billboard can exclusively announce.

Founded in 1993 by leading members Beto Zapata and Pepe Elizondo, the new deal with Warner is a homecoming for the ensemble who returns to the label a decade later. Most recently, Pesado had been releasing music via Disa, Universal Music Latin Entertainment’s regional Mexican label.

The signing comes ahead of the group’s 30 year anniversary and new music. Pesado’s upcoming single under Warner Music Latina, titled “El Infierno,” is set to drop July 1.

“In this new era with Warner, Pesado comes as one of the best structured, most mature bands, and I think together we will again achieve great things. Pesado’s future is to continue making music, continue to sing, tell stories that people can identify with and keep doing things with a lot of passion,” Zapata, frontman and accordionist, said in a statement.

“This is important step for Pesado,” Elizondo echoed. “This was the label that made us international, that supported us in that moment and we’re back with many more dreams and encouragement to continue to grow and take our joy to all Latin American homes.”

Known for their norteño heartbreak anthems such as “Loco”, “Ojalá Te Mueras”, “Dile” y “A Chillar a Otra Parte,” Pesado has placed nearly 50 songs on Billboard‘s Regional Mexican Airplay chart, including 15 top hits and three No. 1 hits. Additionally, the group from Monterrey, Nuevo León has (so far) scored four No. 1 albums on the Regional Mexican Albums tally: Mi Promesa, Directo 93-13, Vol. 1, Piensame Un Momento and Abrazame.

Added Delia Orjuela, general manager of Warner Music Latina’s new Música Mexicana division, “[Our] family is proud to welcome Pesado, an iconic group among Mexican music. I feel honored to be able to work with them in this new era.”

Norteño Group Pesado Signs With Warner Music Latina Warner Music Latina has signed a record deal with norteño group Pesado, Billboard can exclusively announce. Founded in 1993 by leading members Beto Zapata and Pepe Elizondo, the new deal with Warner is a homecoming for the ensemble who returns to the label a decade later. Most recently,…